The relationship between business and technology is constantly changing. In recent years we’ve seen a shift in the way a business includes technology in day-to-day activities. The workplace is no longer a single physical space where all employees are present since businesses can have employees and clients scattered across the world.

This causes issues with communication. The solution is audio-visual technology. AV technology facilitates communication in numerous ways which increases productivity in the workplace and enables international corporations to maintain close relationships with overseas departments, ensuring that each department works cooperatively and efficiently. 

The following types of AV are particularly useful if you are looking to improve communication within your business…

Video Conferencing

Because of the fast-paced nature of business, you need to be able to make quick decisions and communication needs to be fast. Video conferencing facilities allow businesses to instantly connect with others as and when needed, and even when they are on the go. The benefits of video conferencing include more efficient meetings with the exchange of non-verbal communications and a stronger sense of community among business contacts, both within and between companies, as well as with customers. The face-to-face connection allows participants to develop a stronger sense of familiarity with clients/colleagues, which helps to improve working relationships.

Other benefits of video conferencing include lower travel costs, especially for employee training, and a reduction in the amount of time spent on projects as a result of improved communications among team members.

Interactive Technology

SMART whiteboards are a great way to engage with others in brainstorming sessions and they help to reinforce the learning process since they offer a clear and captivating means of presenting information to others. People respond well to visual aids as well as being able to collaborate on ideas, meaning interactive technology is the perfect solution for certain meeting spaces.

Digital Signage

Digital signage is a very effective way to display and promote content around your organisation and is swiftly becoming one of the fastest-growing areas within the B2B audio-visual sector. You can even broadcast content from a central location and sent it to screens in other offices owned by your business. Digital screens can be used to display values, information, spreadsheets, client portfolios, staff information, and important industry news.

Signage is also extremely useful for visitors to your organisation since screens positioned

around waiting areas can be used to showcase important information about your company, such as recent projects and successes.

Learn more about office equipment here.